The social dilemma, love it or hate it, it rules most of our lives. Personally you can hide from social media fairly well, but your business accounts need constant and relevant content promotion.

The key with social media is to understand what’s worth the effort and what’s not. What’s worth spending your hard earned profits on and what you can gain organically.

You don’t need to be on every platform, and you don’t need to post every day, but when you do post, make sure its good quality content that delivers the message your brand needs its customers to hear.

This is not something to be left to the admin assistant, it requires planning, thought and experience to deliver the message consistently across all platforms that your business needs to be represented on. 

Who are you targeting and what content are they looking for? Rather  organically gain 100 true followers who need your product and services then pay for thousands of followers who don’t!